AI-Powered Ad Campaigns: Smarter Budget, Higher Conversions
AI-powered advertising campaigns use the machine learning infrastructure of Google and Meta platforms to automatically direct your ad budget to the channels, audiences and times that generate the highest conversions. At Addays, we use Performance Max, Meta Advantage+ and smart bidding strategies to help our clients get more results with the same budget.
According to Google data: Performance Max campaigns generate an average of 13% more conversions than standard search campaigns with the same budget.
1. Google Performance Max (PMax)
Performance Max is an AI-based campaign type that covers all of Google's channels (Search, Display, YouTube, Gmail, Maps, Shopping) with a single campaign. Machine learning automatically distributes the budget based on your conversion history and Audience Signals.
2. Meta Advantage+ and AI Targeting
Meta Advantage+ Shopping and App campaigns allow Meta's AI to automatically find the most conversion-focused audiences on Facebook and Instagram instead of manual targeting.
3. Smart Bidding Strategies
Google Smart Bidding optimizes Target ROAS, Target CPA, Maximize Conversions and Maximize Conversion Value strategies with machine learning at every auction moment.
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